Burberry Prorsum’s forthcoming spring 12 campaign, shot by photographer Mario Testino, with creative direction by Burberry chief creative officer Christopher Bailey, will feature a couple for the first time in four years.
Actors and models Eddie Redmayne and Cara Delevingne star in the campaign and will be shown across offline and online platforms including Facebook, Google+, Twitter, Instagram and Burberry.com. The aim is to reinforce the brand’s strong outerwear heritage, showcasing a range of coats from trenches to parkas.
Burberry Prorsum will launch its spring 12 campaign on January 4. New pictures will be introduced every month throughout the season.