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Improving your online shopping experience: Schway, iStylista and Empora

The founders of these three online fashion applications, Schway, iStylista and Empora, all featured in Online Fashion 100. Try them out today and share your thoughts.

Schway on SoFeminine


Schway, an interactive changing room, is now partnering with, to offer users the chance to style themselves with clothing from a range of online retailers.

The latest ranges from Next, Kays and Aftershock amongst others, are all available to try on.

Fashion is fun, and Schway brings the playfulness into clothes shopping online.

What will you put together virtually? Have a go here at




If you love designer clothes but need a little fashion direction, iStylista is the ‘online personal stylist’ service for you.

Personal stylist Chantelle Znideric and her team of fashion experts will hand pick the clothes to suit your body shape and look.

Enter your details, to create a personal Style File, and the team at iStylista will present you with the must-haves that will suit you., Start London and Matches are just some of the retailers you’ll find.

Want to know what you should be wearing? Find out at iStylista




Fashion aggregation is nothing new to the team behind Empora.

They’re the experts that brought us Pixsta, fashion’s visual search engine.

Elements of Pixsta have been placed into Empora, allowing the user to drill down by visual finding.

As you browse the website will suggest items which are similar by style.

There’s a price slidebar, to shop by budget, and options to refine by colour and retailer.

Will you find that perfect item with visual search? Take a look at Empora

So, which of these online fashion applications does it for you?

Read more about online fashion


Readers' comments (3)


    Thank you so much Leon!

    May I add that all items can be bought through our app on sofeminine ( as well as on Facebook (

    A beautiful collection from Liberty is about to go live along with a collection from London College of Fashion grads next week!

    See you at the London fashion network event tomorrow?


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    I find another shop

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  • Another website and outfitting solution to check out, is MixMatchMe. We currently provide our solution to Boden & French Connection. So far statistcs are showing a significant increase in session duration and average order values.

    We also have an affiliate website:

    Our mission is to help brands sell more clothes online

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