The annual event designed to encourage the public to shop at indie retailers, Independents Day, has joined forces with Independent Retailer Month for the first time.
Independents Day, which takes place on July 4, is an annual campaign designed to encourage the public to shop at independent retailers on that particular day.
The Independents Day event is organised by the National Skills Academy for Retail and is now in its third year, as is Independent Retailer Month, which is organised by the Support for Independent Retailer Campaign and retail consultant Clare Rayner.
Both campaigns are offering a range of free, downloadable materials and resources available to all those involved.
Retailers are encouraged to download the campaign posters and other supporting materials for Independents’ day from www.retailindieday.com and for Independent Retailer Month from www.independentretailermonth.co.uk/resources/
Retailers, groups of retailers, and even whole towns, are being urged to create celebratory events on July 4, and regularly throughout the month to engage consumers and to keep them coming back, in the hope of building the habit of shopping with the independent businesses where they work, live and visit.
Jane Rexworthy, head of the National Skills Academy for Retail, said: “Independent retailers make up 92% of all retail businesses in the UK and their contribution to a location’s identity and community is unrivalled.
“We recognise how important they are to local economies and to create a healthier high street, and we are delighted to give independent retailers a voice to reach out the public.