Independent retailers are holding fire on launching summer Sales early despite promotions spreading rapidly across the high street this week.
Luxury retailers Harrods, Harvey Nichols, Liberty and Matches also kicked off their Sales with savings of up to 50%. Debenhams is also advertising a 50% promotion, although a spokeswoman said this was not the retailer’s official summer Sale.
Indies told Drapers that despite this they would attempt to retain margin by selling at full price.
Chris Roche, owner of young fashion indie Ciren Jeans in Cirencester, said despite slow sales caused by bad weather he would remain at full price.
“I’ve started to see the big etailers discounting heavily. That’s something brands need to look at if they want to keep their indies onside,” he added.
Henry Scott, assistant buyer and supervisor at young fashion indie Javelin, which has two stores in Suffolk, said savvy buying meant there was no need to ditch stock at lower prices.
He added: “The weather was undoubtedly a consideration when we were buying for this season. We cut down on the number of shorts and made sure we bought styles that would work for next season. It has definitely helped us in the long run.”
Denise Potter, owner of three-store Suffolk womenswear indie Darcy B, said despite summery items being difficult to shift in overcast weather, she would also hold firm. “We never go on Sale early. We try to match prices rather than reducing entire stock lines,” she said.