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Industry pays tribute to Gap co-founder Don Fisher

The fashion industry this week paid tribute to a “true great”, Gap co-founder Don Fisher, who died on Sunday at the age of 81.

Fisher, who along with his wife Doris opened his first store 40 years ago in San Francisco, is credited with redefining high street retailing in the US and UK, where it arrived in 1987. Gap was one of the first chains to have a credible non-branded denim and casualwear offer.

Stephen Sunnucks, Gap president, Europe, said: “He was a legend, creating a whole new category in retail with Doris. He always took a deep personal interest in our stores here and had a phenomenal insight into retail in Europe. We will all miss him deeply.”

Gap chairman and chief executive Glenn Murphy said: “We lost a friend, a mentor and a true visionary. Don and Doris turned a simple idea into a brand recognised throughout the world.”

Consultant Marshall Lester, who worked at Gap in the late 1980s as its director of design and image, said: “Fisher brought affordable American lifestyle clothing to the public at large.”

George at Asda managing director Anthony Thompson, who worked at Gap with Fisher, said: “Don was an instinctive retailer – one of the true greats. Full of
ideas and a real innovator. He’ll be sorely missed.”

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