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Intimas merges two divisions

Lingerie firm Intimas Group has merged its branded and private label trading divisions following a major head office restructuring.

The new division will be headed up by Aileen Webster, who will add responsibility for brands, including Lepel and Charnos, to her private label and retail operations role.

Group brand director Jane Denereaz has left the business.

Intimas said: “In light of the unprecedented difficult trading conditions, the Intimas Group initiated several cost-saving projects necessary to assure its future.”
Intimas put its staff on a four-day week from April and last week ended its lingerie licence with Ted Baker by mutual consent.

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