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Investment items are spring bankers

Caroline Nodder

On the eve of this season’s Pure London and Stitch shows at Olympia and Earls Court, I am really excited to see first-hand what buyers will be looking for in the coming months and which trends end up being big for spring 12.

On the eve of this season’s Pure London and Stitch shows at Olympia and Earls Court, I am really excited to see first-hand what buyers will be looking for in the coming months and which trends end up being big for spring 12.

The team at Drapers is very pleased to be running some trend talks and other content on stage at Pure this season, and from my perspective I am really looking forward to getting out and meeting a lot of our readers. This is invaluable for me, since it will give me a fantastic insight into what is going on at the sharp end of the business at the moment, and hopefully inform Drapers’ content in the coming months.

Looking at the figures from our exclusive Drapers pre-show poll, we found that indie budgets are understandably stretched, with 55% of indies saying they are looking to cut back on spend for spring 12, and not a single one planning on increasing their spend. However, the buyers we spoke to said they are being far more strategic in where they spend their money and plan to buy investment pieces for their customers, many of whom will still spend when they feel they are getting a unique or rare item with longevity and quality.

Interestingly, this mirrors the trend we are seeing on the high street at the moment, where multiples are launching premium brands within their offer to capture spend from customers looking for better-quality investment pieces.

Drapers has the privilege of bringing together readers from across the fashion spectrum, all of whom are constantly adapting and evolving with the changing market, and it will be interesting to see how buying patterns evolve over the next few seasons. We’d love to hear how you are adapting your business, so drop me a line or if you are in London at the shows this week come along and see us at the Drapers stand or stop me or one of my colleagues for a chat. 

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