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Investment: London labels to watch

With the recent flurry of luxury groups investing in rising design stars, we highlight three London designers backers should be eyeing.

The past few months have seen powerful French luxury groups LVMH and Kering invest in smaller businesses, backing emerging design talents such as London’s JW Anderson, Nicholas Kirkwood and Christopher Kane, as well as New York label Altuzarra. Here we picked three LFW names who could be next.

Roksanda Ilincic

Last week saw Roksanda Ilincic confirm the launch of her first store, not bad for a brand which only debuted at London Fashion Week in 2003. Her mainline womenswear collection, all modern femininity and flattering yet architectural lines, has now been joined by an additional two pre-collections, a separate swimwear offer and a dedicated kidswear line. With a handwriting so identifiably Roksanda, hers seems like a brand with much potential.

Jonathan Saunders

Now celebrating 10 years in the business, Scottish designer Jonathan Saunders and his eponymous brand is hardly new on the scene, but with a consecutive run of stellar womenswear collections, including spring 14’s stand out show of the season, and an ever growing legion of top-line stockists, he is certainly one of London’s brightest stars. Add to the equation a menswear line that is equally as accomplished and Saunders is certainly a name to watch.


Canadian-born, London-based designer Erdem Moralıoğlu launched his womenswear brand Erdem in 2005, and has quickly blossomed into a jewel in UK capital’s fashion crown. With a strong and beautiful signature already so fully formed, his modern take on lady-like elegance has caught the attention of buyers the world over, with his designs hanging on rails in the likes of Colette in Paris, Harvey Nichols and Selfridges in the UK and Barneys, Saks, Nordstrom and Neiman Marcus in America.

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