A former boss of Savile Row tailor Hardy Amies has helped set up an investment group targeting small British luxury brands.
House of Britannia, co-founded by Simon Petherick, who replaced Amies as managing director of the Savile Row house in 2001 when it was acquired by the now-defunct Luxury Brands Group, is seeking a minimum 51% stake in up to 30 brands in sectors such as clothing, accessories, food and drink.
Investment will then be used to push the companies overseas, including the Middle East and Russia, where demand for British luxury goods is on the rise.
Petherick said: “Now is seen as a great time for British luxury fashion internationally, so we wanted to put together a company that could promote smaller companies by acquiring small luxury groups and building them.”
The House of Britannia is on the hunt for brands that are successful in the UK, are capable of performing internationally, have strong product and can sit alongside brands such as Prada.
It plans to acquire its first company by the end of this month.