French womenswear designer Isabel Marant is to embark on an expansion plan this year, opening six new boutiques worldwide and moving to a bigger head office premises in France.
According to reports the designer will open stores in Hong Kong, Seoul, Tokyo, Paris, London and Los Angeles, taking the number of stand-alone stores worldwide to 14 by the end of the year.
The London, Paris and Los Angeles stores will be operated by the company while the three Asia stores will be operated on a franchise model.
The brand has 670 points of sale worldwide, and posted wholesale revenues of €62m (£51.6m) in 2011, an increase of 44% on the previous year.
The main Isabel Marant line accounted for 40% of that total, with the lower-priced Etoile line making up 42% while footwear and accessories account for 18%.
In terms of the brand’s worldwide business France represents just 20% of sales which has fallen from 50% three years ago, with the rest of the EU accounting for 37% and non-EU countries 43%.
Meanwhile, the brand’s head office will relocate from premises in the east of Paris to new headquarters off the central Place des Victoires, increasing in size from a 7,500-sq ft space to 21,500-sq ft office.