Luxury womenswear label Issa London is to launch its first ever transactional site, allowing consumers to buy the brand direct as well as through wholesale channels.
Issa London, the label created by Brazillian born designer Daniella Helayel, is probably best known for creating the navy blue engagement dress worn by Catherine Duchess of Cambridge. Itv will launch its transactional site in the autumn.
Until now, customers have been able to buy the collections at high-end retailer’s and department stores including Selfridges, Harvey Nichols and Net-A-Porter but have never been able to buy directly from Issa London.
Issa London head of digital Desiree Persson said: “Since Issa London’s conception in 2004 it has been Daniella’s dream to reach as many Issa women around the globe as possible and the launch of our online store will make this a reality.
“During a time of such exciting growth and expansion it’s essential our website stays true to the Issa philosophy and reflects the elegance, creativity and timeless qualities of the brand.”
The site will be built with the help of digital agency Folk.