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Italian etailer Yoox launches in China

Italian etailer Yoox has this week launched the Chinese version of Yoox.com.

Now in its 12th year of trading, the multi-brand online store will debut in China under the domain name Yoox.cn, and will offer Chinese customers’ products from high end designers.

The site will feature exclusive capsule collections and a hand-picked selection of end-of-season clothing and accessories from premium fashion labels, as well as a new style advice and trends sections.  

Yoox.cn is optimized for tablet and iPad navigation.

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