Trade show Jacket Required will relocate to a larger venue in February after outgrowing its original site in Shoreditch, east London.
The contemporary menswear and footwear show, which exhibited 35 brands at the Rochelle School in August, will move to Bloomsbury Ballrooms, in London’s Holborn, which has space for up to 90 brands.
New brands for February’s autumn 12 edition include Ebbets Field Flannels, Billionaire Boys Club and Chevignon Heritage by Milan Vukmirovic.
The dateline will also be shifted back a week, from February 5-6 to February 12-13, coinciding with rival menswear show Stitch and womenswear trade fair Pure London.
According to a Jacket Required spokeswoman, at least 13 of the 35 brands that exhibited last year did not show elsewhere in the UK that season – YMC, Gourmet, Suit, Shades of Grey, Seil Marschall, Sandqvist, La Panoplie, Denim Demon, Modern Classics By Ben Sherman, Velour, Chevignon Togs and Universal Works.
Jacket Required also claimed to be the first show in Europe to exhibit Fracap, Raleigh Denim, Human Made, aNYthing, Bedwin & the Heartbreakers, Porter and Carhartt Heritage last year.
“As we’ll have more brands we should also have more that won’t show anywhere else,” the spokeswoman said. “Most of the brands that showed in August will show again as well as several new brands.”
Drapers reported this month that Stitch is relocating from Earls Court exhibition centre to the Business Design Centre, Islington. The show was at Earls Court for two seasons, alongside young fashion show Pure Spirit. The closure of the Earls Court site after next year’s Olympics and Pure Spirit’s return to womenswear show Pure London at Olympia from February prompted the move.