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Jaeger bolsters its store portfolio

Premium retailer Jaeger is to launch seven concessions for its younger, lower-priced sub brand Boutique by Jaeger as the retailer expands its UK store portfolio with two further stores.

The company will open seven new concessions in House of Fraser department stores next month, more than trebling the number of Boutique by Jaeger concessions from three to 10. The new concessions will be located in Guildford, Leeds, Belfast, Edinburgh, Glasgow, Dundrum in Ireland and Oxford Street, London.

The retailer currently has 44 freestanding stores in the UK with its newest store opening in Newcastle in June. Next month will see another Jaeger London store open in London’s Brent Cross on August 4 at 1,800 sq ft.

Belinda Earl, Jaeger’s group chief executive, said: ‘We are delighted to be continually investing in and expanding our store portfolio. This new development sees a major roll-out for Boutique by Jaeger, taking it to a wider department store audience, and supports the on-going growth of our Jaeger London freestanding concept stores which are performing strongly. We will continue to look for further expansion opportunities both domestically and internationally.’

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