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Jaeger regains control of Japan licence

Premium chain Jaeger is to end its agreement with Japanese licensee Sanki Shoji and take back control of its business in Japan.

The relationship with Sanki Shoji will be phased out over the next year as various elements of the contract reach the end of their agreed operational term.

Jaeger chief executive Belinda Earl said: “We’re now in a position to talk to the Japanese market directly, which is very exciting. I have two people in Japan right now showing our collections, which are going down well.”

Earl added: “Japan is not a big market for us, which is why we are pleased to be taking control and maximising growth opportunities. We only have one standalone store there.”
The move is part of a wider plan to reposition Jaeger in the UK and overseas and to grow the wholesale, franchising and international parts of the business.

Jaeger will also look to extend its younger, more contemporary Jaeger London range internationally, but will continue to adapt its ranges to suit different markets by developing one-off pieces and expanding different categories and colours to suit particular countries.

The UK still makes up approximately 98% of Jaeger’s business. The company, which has no other licensees, recently moved into Kuwait and Bahrain and is looking at other markets around the world.

Earl said: “Trading is up and down for us at the moment, as I think it is for everyone. We’re confident looking forward. We’re on top of business and have some great new product coming through shortly, so we expect to have a good year.”

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