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Jaeger to increase customer loyalty scheme

Premium womenswear retailer Jaeger has announced that it is to increase the value of its customer loyalty scheme from the start of September.

As a result of the increase, customers will be able to claim 13 loyalty points for every pound they spend in store leading to incremental reward vouchers for every customer spending upwards of £150.

The new voucher scheme begins at a lower threshold than the previous scheme, starting at £150 compared to £300 previously, and goes up in increments of £150 with an additional £10 reward voucher for every £150 spent with no upper limit.

According to a spokeswoman for Jaeger, the new scheme is believed to be the most generous loyalty scheme on the UK high street.

The revised thresholds begin at the start of September and will be available to all Jaeger loyalty scheme members.

Meanwhile, Jaeger has revealed its plans for Vogue’s Fashion Night Out on September 6.

The retailer will run a competition to design a T-shirt in its Regent Street, Covent Garden and Westfield White City stores, with iPads in store allowing customers to customise their design for a chance to win a Scott Wilson necklace and see the design in production for spring 13.

Following the launch, the competition will run via Facebook for another month.

The Regent Street store will also feature music from DJ James Cooper and drinks provided by the Graphic Gin Bar as part of the events on September 6.

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