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James Jones

James Jones

Bawtry, South Yorkshire

Founder of AppToPay


Founder of AppToPay - the Next Generation of Split Payment Services.

Director of Robinsons of Bawtry - an Award Winning Designer Fashion Boutique.

Recent activity

Comments (7)

  • Comment on: Robinsons of Bawtry owner to launch 0% finance app for indies

    James Jones's comment 10 August 2018 8:59 am

    Hi Stephen,
    Thanks for your comment, we've been very careful and taken lot's of advice regarding this issue, the AppToPay system is designed such that the retailer doesn't need to be authorised.
    Best regards,
    James - AppToPay

  • Comment on: Robinsons of Bawtry owner to launch 0% finance app for indies

    James Jones's comment 3 August 2018 2:03 pm

    Retailers can register their interest by visiting

  • Comment on: Young Ideas expands store as it grows casualwear

    James Jones's comment 22 March 2016 10:19 am

    Fantastic news! Congratulations to Anne & her team!

  • Comment on: Image gallery: Harvey Nichols unveils new store vision

    James Jones's comment 3 August 2015 5:24 pm

    From the photographs this reminds me of the Holt Renfrew store at Yorkdale Mall in Ontario, Canada. A very interesting, multi level store layout that keeps you moving around in a very natural way but makes you slightly disoriented as to your actual location in the store and your proximity to an exit. Holt Renfrew have made great use of textures and ambiance to define various zones/concessions within the store whilst allowing for an element of transition between each.

  • Comment on: How to be an Indie: Building your website

    James Jones's comment 23 June 2015 10:50 am

    The £50k included the e-commerce website build with various custom functions, integration into our in store ePos system, social media, SEO & AdWords Management as well as some extra graphic design and ancillary work/equipment over the course of the year.

    We did look at other options that were much cheaper but in the end we were taken in by the track record of the company and their existing clients, what we over looked was their existing clients position in the market compared to our own, they operated fully managed services for some major well established labels whereas we were trying to establish ourselves in the market.

    The website generated revenues of over £100,000 in those 12 months but at very slim margin once cost of sales & stock were accounted for, in store sales for the same period were down by over £200,000. Based on their performance over that first 12 months we had very little confidence in the company providing the website and related services so we pulled the plug on them to focus on re-building our in store business.

    Since doing this our in-store sales have recovered and we are now thriving off a strong in store businesses that has grown year on year to be at record levels for our store.

    There are many great website developers out there, it can be tricky to find them and they're usually busy for a number of months ahead but I would always recommend waiting for the right one and really looking at how they've performed for people in a similar position to yourself.

    An expensive lesson but one that hopefully others can also learn from.

    A great article by Charlotte - thanks so much for sharing our story.

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