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Jason Gerrard


Recent activity

Comments (3)

  • Comment on: Indies claim they are being 'neglected' by Hugo Boss

    Jason Gerrard's comment 15 May 2015 2:43 pm

    It's an old story of large global brands dictating to the small retailer. The times are a'changing and surely it's about time the last remaining independents remembered that it is the brand above their door that is the most important and stopped allowing the tail to wag the dog. There are alternatives out there who, like the previous poster has said, would support those independents. I only wish they had the guts to stock them.

  • Comment on: Bread & Butter Berlin cancelled

    Jason Gerrard's comment 9 December 2014 3:13 pm

    A magnanimous and honorable way to bow out.!
    The end of the year and the end of an era.
    The Fashion Industry owe Karl Heinz Muller the greatest respect for having the passion and forethought for creating what was the most exciting fashion exhibition on the planet!

    He is right about the change blowing through our industry and we all need more like Muller!

  • Comment on: Are the days of forward ordering numbered?

    Jason Gerrard's comment 3 October 2013 10:53 am

    The economy is forcing the hand of the suppliers; ushering them to compromise the processes of sales. It is dog eat dog amongst competitive brands, with SOR packages being banded around willy-nilly. Ive heard buyers chuffed to bits to have 'discovered' brands that offer entire forward orders on sale or return basis, however surely they must realise these brands have continental clearance outlets that the stock will wind up in. It seems a great way of a risk free buck, but doesn't give much hope for building quality home grown labels.
    Alternatively NOS lines are opted for, however all this results in is carbon copied, ultra-commercial collections with no independent store identity.
    Isn't the individualism of independent bought collections what attracts independent store shoppers?
    Call it a necessary evil or the art of buying, but forward ordering is integral to the independent.