JD Sports Fashion has bought the global rights to the Canterbury and Canterbury of New Zealand brands and taken the key assets of its European licensee out of administration.
JD Sports acquired the brand, goodwill and the global rights to the rugby brand for £6.5 million.
JD bought Greater Manchester-based rugby kit wholesaler Kooga Rugby in July and hopes that both acquisitions can be developed profitably and that they will generate royalty income for the business.
JD chairman Peter Cowgill said: “We are delighted with the acquisition of the Canterbury and Kooga brands, which will further diversify the group’s overall interests in the sports and related leisurewear markets.”
Canterbury was founded over a century ago in New Zealand and is a specialist in rugby apparel including technical and lifestyle products. It fell into administration last month after being hit by the weak pound and expanding unsuccessfully into new sports categories.