JD Sports Fashion is understood to be continuing its recent retail spending spree and is reportedly poised to buy online sports retailer Kitbag from Findel.
According to reports, JD wants to buy the business from home shopping group Findel, which has been trying to offload its non-core assets. Kitbag is also understood to have courted interest from private equity groups.
Kitbag employs around 200 staff and has a turnover of around £30m.
JD has made several acquisitions this year including French retailer Chausport and rugby brands Kooga and Canterbury Europe.
JD was not available for comment.