A third of Kew 159 stores are set to be taken over by sister womenswear chain Jigsaw, two months after it was revealed that its parent company was abandoning the fascia.
In April it was revealed by Drapers that Robinson Webster Holdings, the parent company behind womenswear chains Jigsaw, Kew 159 and Cabbages and Roses, was to shutter its Kew 159 fascia less than a year after it was given a more trend-led revamp.
Now it has been confirmed that of Kew 159’s portfolio of 22 stores, seven have been or are due to be converted to Jigsaw stores while the remaining 15 locations will be sold.
All of the retailer’s concessions in John Lewis department stores will also either be converted to Jigsaw or sold back to John Lewis.
The seven standalone stores which have been converted to Jigsaw include Leamington Spa, Canterbury, Windsor, Bluewater, Reigate, Walton and Chiswick.
Peter Woods of Orme Retail, acting for Kew 159, said: “Despite variable market conditions, we have been successful in securing positive premium offers for Northcote Road, East Sheen, Kingston, Brighton and Tunbridge Wells.”
The remaining Kew 159 shops to be assigned are Islington, Kensington High Street, James Street W1, Brent Cross, Guildford, Chichester, Salisbury, Canterbury and Cambridge
Charles Atterton, joint chief executive of Jigsaw, said he was confident that the remaining stores could be sold.
He admitted that an incentive would be available in order to assign the Brent Cross unit.
Jigsaw relaunched its menswear business earlier this year and recently opened a standalone menswear store on London’s Avery Row. It plans to open a further two stores within the next year.