Jigsaw chief executive Peter Ruis said the retailer’s soon-to-open flagship “emporium” will be an “eclectic destination” centre for shoppers with a mix of retail and leisure activities.
The 6,000 sq ft Mayfair store on Duke Street, which is due to open by the end of April, will offer a mix of fashion and food and drink, as well as hosting exhibitions for local artists.
Ruis said the store will become a meeting point in the West End comparable to Selfridges and John Lewis. “The space will be fashion and food focused, a meeting point where people can linger. We want to invite people to share the space,” he added.
The £900,000 store will stock the core Jigsaw range, an area for the company’s Bluebird designer boutique, homeware, beauty, food, coffee, alcohol and an area where shoppers can read books and magazines.
The company expects to have paid back the cost of the store within 18 months.
Speaking at Retal Week Live, Ruis said the store will offer a point of difference, attracting old Jigsaw customers back to the retailer.
“Today everyone is good at what they do. You have to be different or you’ll die. It’s about innovation and modernisation, the emporium is doing that.”