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Jil Sander to join Uniqlo

Jil Sander is reported to be on the brink of signing a contract with Uniqlo, which will see her take overall creative control of the value fashion chain’s womenswear and menswear ranges.

In addition to overseeing Uniqlo’s main fashion ranges, Jil Sander is expected to create a special collection for Uniqlo using her archetypal minimal look.

Sander, who is 65, has been out of the fashion industry since 2004, when she left her namesake label for a second time after a clash with management at its then owner, Prada.

Sander is the latest in a long line of designers to collaborate with high street chains. Most recently Alexander McQueen produced a range for US chain Target, while H&M has worked with Stella McCartney and Roberto Cavalli. A shopper stampede often ensues at the launch of designer collections.


Readers' comments (2)

  • Wow what a tie up. Uniqlo is already flying in fashion terms, partilcularly on menswear. This will just take its credibility above and beyond. We've seen designer tie-ups yes, but this is more than that if Jil is going to oversee the entire collections. There's going to be some queues outside these stores come autumn for sure.

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  • Kate Moss for Topshop may have more sex appeal but this has fashionista appeal. Uniqlo's fashion credentials have just gone up a serious notch. Genius.

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