John Harvey, owner of J&N Casual Menswear in North Chingford, Essex, has opened a second store in Borehamwood, Hertfordshire.
The store, on Shenley Road, is called Syke Casual Menswear, and carries the same casual menswear brand portfolio as J&N, including Levi’s, Fred Perry, Duck And Cover, Peter Werth and Ben Sherman.
Harvey chose the name Syke in a bid to stand out in a market that has changed considerably since he opened J&N in 1996. He said: “When I opened J&N 13 years ago we had no real competitors nearby, but the casualwear market has expanded so I needed to choose a more exclusive and memorable name.”
At 700sq ft, the Syke store is larger than the 500sq ft J&N shop.
Harvey said: “It may seem a bad time to expand, but it’s the right time for us. I’ve researched the area. There are no other dedicated menswear outlets but the site backs onto a retail park with stores like Next.”
He added: “I’ve looked at what the shoppers in Borehamwood wear and they’ll definitely be interested in the brands we sell. Levi’s and Fred Perry are always our bestsellers at J&N and I expect that to be the case at Syke too.”