Co-owner of premium womenswear indie Oxygen Boutique in London
- Brands include Sea New York, Rogan, Vena Cava, Viva Vena, J Brand and Rebecca Minkoff
How is trade?
It’s surprisingly good considering the economy. It’s mainly online, the sales split is 60% online [40% store] and we’re doing a lot of shipping internationally.
Why are you experiencing online growth?
We recently relaunched our website, it’s a lot more user-friendly now. We’ve started doing more marketing with it and we’re doing competitions.
What have been your best selling items so far this season?
An Alice & Olivia faux fur jacket, which has flown out. Also selling well are some leopard-print jeans by Current/Elliott.
Which are your best-selling brands?
Alice & Olivia and Sea New York are our biggest brands. They are fun and quirky.
How are you feeling about Christmas?
I’m excited as we’ve got some really good things in.
Are you bringing in any new brands for spring 12?
Yes, Cut25, which is a contemporary line from Yigal Azrouël, and 10 Crosby, which is Derek Lam’s mid-market range.
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