John Lewis has smashed its single day’s sales record during its post-Christmas Clearance.
Sales at the department store chain rose 54% to £27.8m on December 27 compared to the same day last year, which was a Sunday. The figure represented a 30% increase on John Lewis’ previous biggest ever day on December 27 in 2008.
Sales on both December 27 and December 28 beat previous records for a single day’s sales.
For the first three days of the Clearance period, from Monday December 27 to Wednesday December 29, sales were up 26.2%
Nat Wakely, director selling operations for John Lewis, said: “There has been an overwhelmingly positive response to our Clearance offer with customers queuing outside our shops on the first day in anticipation of the bargains on offer.