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John Lewis encouraged by demand for new season's product

Fashion sales rose by 4.5% at department store chain John Lewis thanks to strong demand for new season’s lines as it moved out of the Sale period.

The retailer posted a sales rise of 3.7% to £59.9m in the week to July 16, its final week of clearance despite trade being impacted by the unpredictable weather.

Fashion sales rose 4.5% in the period, when “trade was impacted by unpredictable weather”. Electricals and home technology sales rose 8.5% and turnover in the home category was up 1%.

Paula Nickolds, buying director for home, said: “As we move out of clearance this week, inspiring our customers with the best of our new season’s product will become the focus.

“The volume of new product in our shops is significantly higher than previous years, and the strong sales we are already seeing on new full-price stock should give us real confidence in the offer we have for the crucial second half.”

Seven stores posted year-on-year sales advances for the week week, led by Peter Jones which generated a 9.9% uplift. Online sales surged by 31%.

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