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John Lewis fashion sales boosted by good weather

Fashion sales at John Lewis rose 1.5% for the week to March 14 despite an overall sales drop of 4.1%.

Total sales for John Lewis over the week were £45.06 million but the retailer said that drop against the previous year was substantially better than expected.

Good weather and Mother’s Day helped boost fashion, footwear and accessories sales. John Lewis managing director Andy Street said: “Fashion again had the best of the exchanges with the early spring weather being just what was ordered. Kidswear, haberdashery, toys and babywear sustained a tremendous pace, while beauty, handbags and shoes all limbered up for Mother’s Day in cracking form.”

Street said that John Lewis fashion had also performed well online, and that the accelerating internet sales were “a sign of things to come”.

He added: “We are well set to exploit the trading opportunities with inspiring assortments, great support from distribution and sound availability. Now is the time for us to be fighting for every sale and surpass our expectations in this hugely competitive year.”

Street said that John Lewis sales comparisons with last year would become harder to read as last year’s figures would be influenced by Easter, which was earlier, from now on.

All John Lewis stores beat their targets with Cambridge the top performer.

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