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John Lewis fashion sales soar 18%

John Lewis sales rose 13% to £55.4m over the week to October 10 and fashion sales climbed 17.8% as colder weather drove sales of autumn product.

John Lewis said that the fashion category at its 28-store portfolio went from “strength-to-strength” over the week, with womenswear, kidswear and the fashion offer at the recently relaunched johnlewis.com performing well over the week.

Outerwear sales and sales of women’s footwear gained momentum as the weather turned cooler.

John Lewis said although the weekly sales performance was good, sales were up against soft figures from the year before when the financial markets collapsed.

Andrew Murphy, director of operational development at John Lewis added: “That said, we also managed a modest uplift in the two-year comparison and many branches and most merchandise categories had double-digit increases year-on-year.

“Customers’ buying patterns from last week tell us that we are now well into the foothills of the steady climb to Christmas. How we respond to this over the next 10 weeks will be the major factor in determining how successful 2009 is.”

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