John Lewis is to push British-sourced products in its stores to support UK manufacturing.
The department store will mark all domestically-sourced products with a “Made in UK” stamp that will go on lines made by 130 British manufacturers.
Last month Drapers revealed that John Lewis had lent its support to UK production with a buyers’ showcase for selected British manufacturers.
Earlier this month John Lewis invited manufactures to its London head office with the hope of introducing its buyers to a range of fashion and footwear companies. It said the event was designed to “inspire” its buyers to consider sourcing more products – a combination of branded and own label – from UK manufacturers.
In realtion to the ‘Made in UK’ push John Lewis head of brand department Christine Kasoulis told the Sunday Telegraph: “The reason for doing this now is that there’s a feeling that businesses should be doing more to support UK manufacturing.”
She added that 90% of John Lewis’ own-brand carpets are manufactured in Britain, as well as some of its menswear that sells under the John Lewis & Co label.