John Lewis opened Wales’ largest department store this morning in Cardiff’s St David’s development.
The 280,000 sq ft shop with four floors opened a month ahead of the rest of the shopping centre. It is the second largest John Lewis store and the largest branch outside London.
It is the first store to house John Lewis’ new look womenswear concept, which includes a designer area, contemporary fixtures for jewellery and accessories, a denim wall, a feature ceiling and no defined walkways.
Womenswear brands stocked include Stella McCartney lingerie, Elie Tahari, Mulberry, Tanya Sarne for John Lewis and Les Petites. The store will also house menswear brands such as Ralph Lauren, Belstaff, John Smedley, Zegna Sport and Hackett.
The opening was marked by models, who acted as live mannequins in the city centre to showcase the fashion brands on offer. Waiting consumers were also treated to street entertainment from a samba band and jugglers, while John Lewis rickshaws dropped people at the store.
John Lewis Cardiff managing director, Liz Mihell said the opening was “the culmination of a lot of hard work and preparation, so we’re delighted to have reached such a landmark occasion. Cardiff is a growing and vibrant city and to be a part of such an exciting time in its history feels very special.”