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John Lewis sales rise 21% as shoppers come out to spend

Hopes are rising that a long awaited Christmas spending spree has at last got under way after sales rose strongly at John Lewis department stores.

John Lewis reported that revenues, including VAT, rocketed 20.7% in the four days to December 21. However, the number compares against a snowy period last year when trading was disrupted.

John Lewis selling operations director David Barford said: “Trade this week has started strongly in both our bricks and clicks divisions.

”In-store sales have benefitted from the festive atmosphere created by partners, while online sales soared in the run up to the cut off deadline for delivery.”

The retailer highlighted the appeal of its click-and-collect operations, enabling shoppers to order online until 7pm this evening for pick-up on Christmas Eve.

“It is this time we expect our click and collect function to come into its own,” said Barford.

“This is good news for last-minute purchases, in particular for many of our male shoppers who have driven sales of lingerie, fragrance, Champagne and speciality chocolates this week,” Barford added.

John Lewis will launch a clearance Sale online at 5pm on Christmas Eve and in stores from December 27.

Another indication genera retail trade is improving came from the BDO High Street Sales Tracker, which showed that like-for-likes rose 3.5% in the week to December 18.

Readers' comments (5)

  • Is the rise in sales "like for like " or because of an additional store in Stratford ?

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  • Bet John Lewis does not answer the above comment

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  • You seriously expect a reply on Christmas Day!?

    In any case, from Reuters...

    "The 20.7 percent figure is, however, a gross number, inclusive of VAT sales tax and new space.

    Analysts estimate the underlying figure to be about 13.7 percent, excluding VAT and new space."

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  • You seriously expect a reply on Christmas Day!?

    In any case, from Reuters...

    "The 20.7 percent figure is, however, a gross number, inclusive of VAT sales tax and new space.

    Analysts estimate the underlying figure to be about 13.7 percent, excluding VAT and new space."

    Unsuitable or offensive? Report this comment

  • John Lewis' figures confirm that things are actually pretty good and the media distorts the reality. I would say that trade has improved significantly in the last quarter and businesses that aren't doing very well have themselves to blame and not the economy. They have simply been found out, and for some, not the for first time!

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