John Lewis’ saw sales rise 11.4% year-on-year in the week to Saturday November 10 as shoppers began preparing for Christmas.
Sales totaled £85m for the week which the retailer described as a “creditable” result.
John Lewis director of selling operations Nat Wakely said: “It shows that our customers are thinking seriously about Christmas and coming into our shops to find all they need for entertaining family and friends and for finding the perfect gift.”
John Lewis debuted its latest Christmas TV ad over the weekend. Nearly 8 million viewers saw the ad during X Factor on Saturday night and it has had almost 500,000 views on YouTube. The music track on the ad, Gabrielle Aplin’s cover of ‘The Power of Love’, went straight into the iTunes chart at number eight within 24 hours of the advert first being aired.
The retailer’s marketing director Craig Inglis added: “It is clear from the incredible reaction in the social media that our Christmas advert has once again struck a chord with the nation. We didn’t think it was possible for the response to be bigger than last year’s success but the volume of comments suggests that is exactly what has happened”.