John Lewis has revealed that sales in the week to Saturday November 14 rose 17.1% on the year before to £71.9m and were £500,000 ahead of the equivalent week in 2007.
In 2008, retailers were forced to introduce discounts to tempt shoppers, spooked by the banking crisis, in to stores.
“This week’s sales figures are a clear sign that Christmas shopping has begun in earnest”
John Lewis director of operational development Andrew Murphy
John Lewis said that the boost to sales last week was driven by spending on Christmas gifts and decorations.
John Lewis director of operational development Andrew Murphy said: “This week’s sales figures are a clear sign that Christmas shopping has begun in earnest. Despite challenging weather conditions yesterday our customers came out in force to buy gifts, decorations and in particular products for the home in advance of Christmas entertaining. The figures give us even more confidence that John Lewis’ strong and innovative products, customer service and price matching will ensure our continued position as market leader on the high street over the festive season”.
This weekend, John Lewis launched its Christmas television campaign.