Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

John Lewis to launch biggest outdoor fashion advertising campaign

John Lewis is launching its biggest outdoor advertising campaign for fashion in terms of both spend and coverage on September 5.

The campaign highlights the arrival its autumn 11 collections and it will run across outdoor in London and also nationally in the consumer press, including fashion monthlies, weeklies and weekend supplements, and online on sites such as Vogue and the Telegraph Fashion.

The campaign is a continuation of the department store chain’s recent strategy to revamp its fashion offering and generate interest in new and existing brand, as well as promote its own brand clothing collections such as JL & Co and its private label suiting range.

Pictures for the campaign were shot by UK photographer Laurie Bartley and feature rising British actors Hans Matheson and Clara Paget, who were chosen to highlight the retailer’s support for British designers.

“We chose a British team to work on this campaign in order to highlight our continuing support of British industry, British talent and British style,” said John Lewis buying director of fashion Susanne Given.

The images feature two separate scenes, representing the different lifestyles and situations that John Lewis can carry consumers through – from an autumnal walk to a cocktail party.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.