Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

John Lewis to launch TV dress design competition

Department store retailer John Lewis has teamed-up with ITV1 daytime show This Morning to give viewers the chance to design a dress to be sold in John Lewis stores.

The competition, due to be announced on This Morning later today (September 3), will invite viewers to submit their designs to a panel of judges which will include John Lewis head of fashion buying Jo Hooper and London Fashion Week design duo PPQ, Amy Molyneaux and Percy Parker.

Entrants will face a series of challenges, including pitching their design, making their dress and showcasing it in a catwalk show as well as marketing their dress in a window at John Lewis’ Oxford Street Store.

The winner will then be announced during a live final on This Morning on Thursday October 11, 2012.

The winning design will be sold in selected John Lewis stores over Christmas 2012 with all profits going to Cancer Research UK.

“This is a great opportunity to harness some of the UK’s enthusiasm for fashion design and discover some amazing untapped talent,” said Hooper.

“I am really looking forward to seeing the designs and have no doubt that we will be producing a beautiful dress for the Christmas season.”

The competition is being facilitated by, a Fashion Studio for patterns, toiles and production in East London.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.