Department store group John Lewis is to invest £8m in a revamp of its flagship Oxford Street store which will include a raft of improvements to its menswear department.
The retailer has said the refurbishment forms part of its plans to invest in its London flagship ahead of this summer’s London 2012 games.
John Lewis will revamp the entire ground floor of its Oxford Street, first expanding its menswear offer with the introduction of new brands including Grayers, a new US brand which launched in John Lewis in February.
This will then be followed by major improvements to the retailer’s beauty hall and the addition of a London 2012 pop-up shop which will open from April.
The menswear department will increase in size by an additional 2,000sq ft taking it to 17,000sq ft in total and incorporating with a modern design which mirrors the concept recently rolled out in menswear departments in John Lewis Stratford City and Peter Jones.
“The multi-million pound overhaul of John Lewis Oxford Street marks the first step in John Lewis’s preparations for the London 2012 Games and the Queen’s Diamond Jubilee the month before,” said John Lewis Oxford Street managing director Simon Fowler.
“The investment underscores our commitment to making John Lewis Oxford Street the must-visit destination for those coming to the capital this summer and will provide our existing customers with access to new brands and a broader product assortment.”
Other plans for John Lewis Oxford Street include Chinese cultural training for store staff and the launch of a new information desk for foreign visitors.
The changes to the store are set for completion in early May.