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John Lewis to spend £8m on Oxford Street revamp

Department store group John Lewis is to invest £8m in a revamp of its flagship Oxford Street store which will include a raft of improvements to its menswear department.

The retailer has said the refurbishment forms part of its plans to invest in its London flagship ahead of this summer’s London 2012 games.

John Lewis will revamp the entire ground floor of its Oxford Street, first expanding its menswear offer with the introduction of new brands including Grayers, a new US brand which launched in John Lewis in February.

This will then be followed by major improvements to the retailer’s beauty hall and the addition of a London 2012 pop-up shop which will open from April.

The menswear department will increase in size by an additional 2,000sq ft taking it to 17,000sq ft in total and incorporating with a modern design which mirrors the concept recently rolled out in menswear departments in John Lewis Stratford City and Peter Jones.

“The multi-million pound overhaul of John Lewis Oxford Street marks the first step in John Lewis’s preparations for the London 2012 Games and the Queen’s Diamond Jubilee the month before,” said John Lewis Oxford Street managing director Simon Fowler.  

“The investment underscores our commitment to making John Lewis Oxford Street the must-visit destination for those coming to the capital this summer and will provide our existing customers with access to new brands and a broader product assortment.”  

Other plans for John Lewis Oxford Street include Chinese cultural training for store staff and the launch of a new information desk for foreign visitors.

The changes to the store are set for completion in early May.

Readers' comments (1)

  • WOW, Just read the TOP 10 Best Selling brands of the week 'according to Drapers Record'!?
    I have 4 stores, had them for over 10 years, we take pride in our buying structure, we've been nominated twice for drapers awards, won one of them, we consitantly monitor the best performing brands within our young sector, we talk to over 30-40 other indie owners over each season and the TOP 10 this week 'according to drapers' is absolute nonesense! It make no sense and isn't a true reflection on the market - FACT.

    Everyone knows whats flying, NOT forward order, not the same old boring brands, the game has moved on.

    You've got brands that have literally rattled and changed the whole sector over the past 8 months and are here to stay, the goods last 2 days in store and you reorder with a 24 hours turn around, Little Mistress, Maggie & Me, Hybrid, post card from Brighton.

    Call the indies that have a say, with footfall online and on the high street. I suggest that you call a few contacts and update your records, someone out there will have names, addresses, emails of all the indies that have the real, active indies out there that are here to stay.

    I read with dis belief today - Firetrap at number 1! Please, please, how can that be?? Who are Drapers calling??!! Soaked in Luxury, I will forgive Drapers if they report this as a mis-print next week, maybe its their spell checker kicking in? Glamerous, sorry?? It says brands, how are they a brand? Wheres their POS, Etail, marketing, signiture, BRAND is a big word.

    I ask Drapers to re-look at this, this type of mis-information really will turn subscribers away, Drapers need to move on.


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