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Joy to flag up new Made in Britain range

Contemporary mini-chain Joy has signalled its commitment to UK manufacturing with the launch of a British-made capsule collection from womenswear label Louche.

Rolling out in to Joy’s 21 stores nationwide and online over the next couple of months the 20 piece capsule collection focuses strongly on knitwear.

The relevant Louche products in the collection will display bespoke Made in Britain swing tickets to highlight their credentials to customers.

The retail prices for the capsule collection will not be any higher than the Louche mainline, as increased production costs are being offset by a reduction in transport costs.

This is the first time the retailer has introduced and flagged-up a Made in Britain line, adding it plans to increase its UK manufacturing going forward.

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