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Just Consultancies signs AKA Clothing and The Grateful Thread

Young fashion agency Just Consultancies has added streetwear label AKA Clothing and new formal menswear brand The Grateful Thread to its portfolio for autumn 14.

It will act for Manchester-based AKA across its menswear accounts in the UK and Ireland and womenswear accounts in the south of the UK.

Standout men’s pieces include long-length shirts, front- and back-split garments, sleeveless shirts and printed T-shirts. Wholesale prices for the mens’ and womens’ ranges start at £10 for a T-shirt and range up to £41.10 for a jacket.

AKA will show at menswear trade show Jacket Required on July 30-31. It has 60 stockists across the UK and Ireland, including imminent launches with Topman and Asos.

Just Consultancies has also developed men’s formalwear brand The Grateful Thread, with entry-level price points aimed at the younger consumer, in association with a supplier it declined to name.

Director of Just Consultancies Juls Dawson said it was developed to “satisfy the demand” for formalwear: “More and more music and TV celebs are ‘smartening up’, and this is coupled with unprecedented growth within suiting and tailoring departments – all of which is fuelled by the younger demographic. The Grateful Thread aims to satisfy this demand by offering designs and a pricing structure that are irresistible to the buying departments we are targeting.”

Its first collection features blazers, trousers, waistcoats, suits, shirting, ties and accessories, including timepiece chains and lapel pins. Wholesale prices start at £12 for shirts and range up to £26 for blazers.

Initial deliveries will begin towards the end of this year. It has already signed up with Asos and is in talks with “several other national fashion chains”.

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