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Kandee targets Asian market with Singapore store opening

Young fashion footwear brand Kandee has opened its first standalone store, selecting Singapore as the location in order to “tap into” the Asian market.

Kandee’s chief executive Josh Wayman said the flagship store, at the Mandarin Gallery, would be “a fantastic base” for expansion throughout Asia.

He added: “We saw Singapore as a key target for our first flagship due to its infamous reputation as an international shopping capital. The Mena (Middle East and North Africa) region is also of particular interest and we have received requests to operate in the United Arab Emirates.”

Wayman also revealed plans for expansion in the UK with a London flagship earmarked before the end of the year, followed by a “number of store openings operating down the ‘spine’ of Britain” with a focus cities such as London, Birmingham and Edinburgh.

Wayman said that ecommerce has been the foundation of the brand and thanks to its “strong foothold online” it now “felt like the right time” for the company to expand and develop into new markets.

He added: “Customer experience has always been our number one priority so it was vital to ensure we could maintain this high-standard across both the in-store and online shopping experience.”

Kandee does not currently stock wholesale but Wayman said the brand would be interested in working with a “select number of key retailers” in future.

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