Kate Spade New York is launching a new marketing campaign that will see the brand splashed across 170 London black cabs.
The campaign, which launches this week, features side panels on the outside of the cabs showcasing Kate Spade products.
The branding continues inside the cabs with further advertising on the tip seats and pink receipts for customers.
The campaign’s aim is to reach consumers across London and drive footfall to the brand’s three stores in Westfield, Covent Garden and Sloane Square and has been put together in conjunction with branding agency Ubiquitous.
“London continues to sit at the heart of the global fashion industry, so capturing the attention of shoppers in the UK’s capital has long been a key focus for us,” said Kyle Andrew, senior vice president of global marketing.
“The quintessentially British black cab provides a stylish platform to promote the Kate Spade New York brand in a unique and dynamic way.
“Taxi advertising will not only showcase the elegance of our products, but also will capture the attention of consumers when they are on the high street in a purchasing mindset and in close proximity to stores selling all the ranges advertised.”