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Kids footwear gives John Lewis sales boost

Sales at John Lewis last week leapt 13% to £58.39m on the previous year, according to the department store’s weekly figures.

The growth in sales for the week to February 18 was down to a spell of cold weather, an extra day of trading from the way Valentine’s Day fell and half term coming a week earlier than last year, John Lewis said.

Compared with the period 2010-11, sales were up overall by 12.5%.

Fashion performed strongly, growing 13.1% overall. Kidswear was up 20%, with sales of shoes on a particularly sure footing, up 56.4%.

JL Weekend, John Lewis’ trend-led own brand casualwear range, had continued “strong sales” since its launch in January.

A double-figure increase in lingerie was supported by a boost in jewellery, beauty and fragrance sales.

Sales at soared 38% on last year. John Lewis attributed this to the launch of new products, as well as the 100,000-plus customer reviews on the site.

Sales at John Lewis were up 7.7% for the three weeks to 18 February, and up 8.5% for the three weeks compared with the period 2010-11.

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