Brazilian knitwear specialist Gig adds lustre to womenswear with its metallic yarns.
I love the way knitwear has endless possibilities,” says Gina Guerra, creative director of women’s knitwear brand Gig. “The inspiration has always been vintage but for the modern woman, through adapting designs and styles with high-tech machinery.”
When Gig brought in a more advanced knitting machine in 2010 the brand’s aesthetic took a more directional shift, as it allowed it to develop the weave and style of the collections for both spring and autumn 12.
For autumn, the collection focuses on gold, silver and bronze metallic yarns with rich berry tones. Dresses anchor the range, complemented by strong separates with scallop hems and co-ordinating jackets. The yarns are worked into eye-catching patterns including reworked florals and others reminiscent of leopard print. The princess dress is currently the best-selling style.
“I was introduced to this metallic gold yarn and I was instantly amazed and inspired at the thought of turning it into a beautiful fabric,” says Guerra.
With the southern hemisphere selling a season ahead, Guerra says she visits European fabric sourcing shows like Pitti Filati to remain relevant to European trends. Gig exhibits its collection at Tranoï in Paris and Who’s Next in Dubai, and globally the brand has 20 accounts, including an exclusive deal in the US and Canada with department store Intermix.
Wholesale prices for autumn 12 range from BRL360 (£128) to BRL600 (£214) but are lower in summer when less yarn is required.
For more information on the brand, contact 00 55 31 8661 0286 or visit www.gigbrasil.com.br.