Lingerie brand La Perla has reportedly appointed Alain Prost, currently general director at lingerie business Chantelle Group, as chief executive. An announcement is expected later today.
la Perla’s new owner, San Francisco-based private equity fund JH Partners, is understood to be planning a relaunch of the $230 million (£166.5m) lingerie label to boost its business globally.
A new creative director replacing Alessandro Dell’ Acqua, whose contract expired this season, is also expected to be announced soon.
The lingerie brand, which is based in Bologna, is also understood to be bringing its production entirely in house, to focus on a Made in Italy manufacturing policy.