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La Senza signs soldier to front promotion

Corporal Katrina Hodge is the new face of La Senza’s Armed Forces campaign as part of a promotion that will offer a 15% discount to all British servicemen and women.

The 15% Armed Forces discount on all full priced items at La Senza will be valid at any UK store on production of valid ID.

Lisa Bond, marketing director at La Senza, said: “We’re very pleased to launch this campaign in support of our brave servicemen and women and we’re hoping that other retailers follow our lead.”

Hodge, who is a soldier in the Royal Anglian Regiment, was spotted by La Senza to front the campaign when she won second place in this year’s Miss England contest.

The 22-year-old was also awarded a medal of bravery for disarming an insurgent while on a tour of Iraq at the age of 18 and was recently promoted to Corporal.

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