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Lateral Corp to open London showroom

Lateral Corp, which distributes niche fashion brands WESC, RVCA, Keep and Sabre, is opening a showroom in London to help expand its wholesale business.

Lateral Corp is opening the dedicated sales and marketing showroom next month, in collaboration with PR and communications group Exposure.

The showroom will be located in London’s Little Portland Street, and be managed by Exposure.

Lateral Corp hopes to expand the distribution of its brands and eventually open its own retail outlets. The business secured funding in 2008 from entrepreneur and panelist on TV programme Dragon’s Den  Deborah Meaden.

Exposure will use the collaboration to develop its own expertise in sales and distribution.

Lateral Corp founding partner Mark Selvey said: “Exposure and Deborah Meaden enhance the board at Lateral with their respective expertise in contemporary marketing and business development, they will be instrumental in taking Lateral Corp and our portfolio of brands to the next level.”

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