Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Laura Ashley boosted by promotions

Laura Ashley saw like-for-like sales rise 6.9% for the 17 weeks to May 30 thanks to increased promotions.

Total sales were up 8.4%, helped by increased selling space on top of the targeted promotional activity Laura Ashley pursued during the period - the retailer is currently running a 25% off dresses promotion.

Internet and mail order sales grew by 11% over the period, mainly driven by a 41.6% growth in ecommerce sales, which offset a 24.2% fall in mail order sales.

Laura Ashley said it would continue with its store portfolio realignment programme at a more considered space given the challenging and unpredictable market conditions. It opened one store int he Uk and three stores in France over the 17 week period.

The Laura Ashley board said in a statement: “We continue to focus on our strong brand and compelling product offering combined with our focus on maximising efficiencies. We will continue to develop our business internationally through our strong partnerships.”

Laura Ashley has 229 stores in the UK and Republic of Ireland and seven stores in France.  

It also has 222 franchise stores internationally.

 


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.