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Laura Ashley boosted by promotions

Laura Ashley saw like-for-like sales rise 6.9% for the 17 weeks to May 30 thanks to increased promotions.

Total sales were up 8.4%, helped by increased selling space on top of the targeted promotional activity Laura Ashley pursued during the period - the retailer is currently running a 25% off dresses promotion.

Internet and mail order sales grew by 11% over the period, mainly driven by a 41.6% growth in ecommerce sales, which offset a 24.2% fall in mail order sales.

Laura Ashley said it would continue with its store portfolio realignment programme at a more considered space given the challenging and unpredictable market conditions. It opened one store int he Uk and three stores in France over the 17 week period.

The Laura Ashley board said in a statement: “We continue to focus on our strong brand and compelling product offering combined with our focus on maximising efficiencies. We will continue to develop our business internationally through our strong partnerships.”

Laura Ashley has 229 stores in the UK and Republic of Ireland and seven stores in France.  

It also has 222 franchise stores internationally.


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