Premium womenswear retailer LK Bennett has unveiled actress Rosamund Pike as the face of its spring 13 advertising campaign.
Pike, who has starred in films including Die Another Day and Pride & Prejudice, will front the campaigns for both the retailer’s mainline and premium Black Ribbon collections.
“The spring/summer 13 collection further cements LK Bennett as a modern British, affordable luxury brand and we are very excited to have Rosamund Pike front the campaign,” said LK Bennett chief executive Didier Drouet.
Pike added: “LK Bennett is the perfect brand for the working woman because it gives you that ability to feel dressed and polished without feeling overdone, and I think that’s the key to making you feel good and giving you confidence.”
LK Bennett appointed Drouet, formally of Italian fashion house Emilio Pucci, to the role of chief executive in September 2012.