LK Bennett will launch a new store concept in the Bluewater shopping centre in Kent in August.
The footwear and womenswear retailer will relocate from its existing store in the centre into a larger 2,600 sq ft shop, adjacent to retailers including Joseph, Russell & Bromley, Jigsaw and Calvin Klein.
The new concept will be rolled out across the LK Bennett portfolio, following the Bluewater launch.
LK Bennett chief executive Margaret McDonald said: “Our new concept has been designed by a Milan-based team and incorporates a very modern and sophisticated environment that will compliment our collection. Every detail, from the finishes, to the lighting, to the customer service, has been carefully considered. We believe that our customers will be as excited about this new direction as we are.”
Footfall at Bluewater during May was up 5.1% compared to the same period last year. Footfall rose 7.5% in April compared to last year.