Thirty multi-brand independents and mono-brand retailers from New York’s Lower East Side and London’s Newburgh Quarter off Carnaby Street are to trade places this month in an innovative transatlantic venture to attract new international brands to the UK and US.
Thirteen London stores, including independents Chateau Roux, Concrete and Beyond the Valley will take up space within a vacant retail unit at 18 Orchard Street in New York’s Lower East Side from August 20.
In October, 17 New York-based brands and retailers, including Earnest Sewn, Hairy Mary’s Vintage and In God We Trust – the majority of which are not currently sold in the UK and are seeking retail opportunities – will take over two vacant units on London’s Newburgh Street.
The shop-swap initiative is being organised by London property firm Shaftesbury in the UK and by the Lower East Side Business Improvement District in New York.
Simon Quayle, director of Shaftesbury, said: “We are always on the lookout for exciting and innovative retail concepts from overseas, and hopefully this swap could lead to some of the New York brands looking for a permanent shop in our area. We would expect to organise swaps with comparable areas in other cities in the future.”
The swaps will take place between August 20 to September 13 in New York and during October 1 to November 1 in London.